The Evolution of the Buying Process

September 26, 2017 3:05 pm, Published by

How you can use online reviews to boost registrations

Online reviews are becoming an increasingly critical element of any marketing strategy. It’s said that up to 93% of B2B buyers will take online reviews into consideration while making major purchase decisions (BrittenFord). According to a survey by BrightLocal, 88% of consumers trust online reviews as much as a personal recommendation. The buying process has changed, with the advancements in technology. Evaluating other reviews of products and services is now ingrained in how prospects make purchasing decisions. Let’s have a look at how the buying process has changed and what you can do to take advantage of it.

How do buyers use online reviews?

Reviews from fellow customers have always been an important element in purchasing decisions. In the past these reviews were largely spread via word of mouth. However reviews now are more accessible than ever. Platforms such as TrustPilot have over a million new reviews each month! Because reviews are now so easy to do and widely spread they are now entrenched in the consumer’s buying process. The buying process can be defined simply by the flow diagram below.

Obviously this is a simplified buying process that doesn’t consider going to the physical store, or using social media, or talking with others who have purchased the product previously. But the concept encapsulates the power that online reviews have on the buyer’s decision to purchase. Even though a printer is a physical product, the same can be done for a course or event.

General searching

A buyer will go to their favorite search engine, and broadly search for the product they are interested in purchasing, in this case, a printer. After browsing the search results, the buyer might choose to refine the search term they used and investigate the articles.


Specific searching

After reviewing different printers it is likely that the consumer would have found one that stands out based on their requirements. Now the buyer will want to see specific reviews of the front runner. So, they search the product name and there are the stars.

The stars are generated by inviting users to leave a review on an online review platform. As we see in the diagram the ‘Cannon Pixma MG3660’ has some star ratings showing up as rich snippets. The same can be done for courses. Imagine someone searches for am “Accredited first aid training course” which you provide. One of the top results, is yours, and what really makes it stand out is the five stars that can be seen alongside. Using Arlo and an online review platform such as Coursecheck or TrustPilot can make this possible. Arlo is able to display your training or event ratings on you Arlo course or event pages. This allows people to view reviews and if you use a TrustPilot Trustbox this will mean your course pages may appear organically in Google with the rich snippet star ratings.

By virtue of using one of these online review platforms, your brand will be promoted on their pages too. Both Coursecheck and TrustPilot provide directories and listings of goods or courses which is displayed to numerous prospects. Your courses will also be seen as results in search engines under the review platforms pages. This will further boost your visibility in SERP’s giving you a competitive advantage over your competitors.

Generating more reviews, it’s a cycle

After making the purchase many online review platforms will allow you to automatically send out review requests to buyers. With Arlo, users can easily enter a link for the review into their automated post-training or event communication. This ensures that attendees will have a link to review the course or event they just attended.

Providing that your product or course completely satisfies the consumer, you can generate a large number of high ratings. This improves your competitive advantage when it comes to ranking highly in search results as you stand out more. This will help you increase sales or registrations meaning more opportunities to generate further reviews. It’s a cycle.

Next steps

If you don’t have any online reviews, you need to start! Using online review platforms such as Coursecheck or TrustPilot can allow your training or event business to increase brand awareness, build trust with consumers and improve your SEO. With Arlo you can use these review platforms to better promote your training or events and gain valuable feedback. In our next series of blog posts we will be covering:

  1. Using Coursecheck and Arlo
  2. Using TrustPilot and Arlo

Start taking advantage of online reviews to grow your training or event business today.

Arlo awarded FinancesOnline’s Rising Star & Great User Experience 2017 Awards

September 11, 2017 10:51 am, Published by

Arlo has received FinancesOnline’s 2017 Rising Star & Great User Experience Awards. FinancesOnline is a leading B2B Software review platform. This recognition is given out annually to products that provide outstanding solutions for B2B companies across a number of categories. Arlo is pleased to be acknowledged among the leading software providers globally.

Arlo scored 98% in customer satisfaction and a 8.3 FinacesOnline SmartScore, putting the software among the top providers. The SmartScore system evaluates the following elements:

  • Functionality
  • Collaboration Features
  • Customization
  • Integration
  • Ease of use
  • Support, security, mobility and media rating

FinancesOnline highlighted the three key problems that Arlo will solve for training and event administrators: reduced administration, enriched user experience and organization growth. According to FinancesOnline “With Arlo, businesses and organizations are able to grow exponentially”.

As a result of the awards and positive reviews, Arlo was catapulted in FinancesOnline’s distinguished rankings. Arlo is now officially among the best event management software of FinancesOnline, joining the big league of well-established and popular players in this software category. Cited by reviewers were Arlo’s automation capabilities, payment gateway and accounting integration, learning management features, and many other robust functionality that promote participant engagement and the ability to manage all kinds of events.

Please visit FinancesOnline to view the full Arlo Review or contact Arlo for further information on how we can help your Training & Event business. More information on the Arlo solution can be found on Arlo’s website.

Best Event Management Softwares for #eventprofs

August 22, 2017 4:29 pm, Published by

Finding the best event management software for your requirements can be difficult. No solution will ever 100% satisfy your needs, but there will be some that clearly stand out above the others. However, proper investigation takes time and effort, but when done properly the benefits are well worth it.

Event management softwares and systems offer managers and administrators immense benefits:

  • Complete event management solutions consolidate often disparate systems. As a result, administrators  have one place to view information, plan events and manage their offerings.
  • Event management softwares will reduce the manual administration tasks. This increases efficiency and gives managers the opportunity to focus on value adding tasks.
  • Event management softwares can give event providers a competitive advantage. Features that provide reporting insights, marketing tools and improved registrant experience will grow registrations.

Here are a few tips for choosing an event management solution that will be worth the effort and price and a few providers worth considering to grow your business.

Choosing the best event management softwares & solutions

5 Steps to choose the best event management software

Out of box – make sure that the solution will be able to meet majority of your needs right away. Avoid workarounds and custom development for your must have items. If the provider can’t service majority of your needs immediately, you might not be the best fit.

Scalability – ensure the solution will be able to meet your needs as you continue to grow into the future. Future proof your investment by ensuring that the provider has the capacity and innovation to keep up with your growth rather than limit it.

Transparent pricing – make sure the solution has transparent pricing with which you can compare other providers. Hidden costs are out there, don’t be caught in a trap.

Know yourself – know your businesses processes and requirements before seriously engaging a vendor. Take these requirements and relay them to the vendor. For both parties this will make adoption easier as you can clearly identify whether you the solution will work.

Know the provider – check their reviews over marketplaces, app stores, social media and software review sites. Every vendor will have some negative remarks, but you should watch out for repeated comments on the same issues and poor implementation and support.

Some favorite event management solutions


Trello offers a free and relatively customisable solution to better manage tasks and projects for teams or individuals. Trello offers users an online  visualisation for tasks similar to using sticky notes. Create cards for tasks and place them in lists named “To-do” or “completed”, or whatever suits your business’s processes.


Hootsuite gives users one platform to manage all their social media marketing. Scheduling tweets, Facebook and Linkedin posts easily and quickly all at the same time. In addition, view audience engagement and report on activity to gain valuable insight into your social media’s performance.


Arlo is a cloud-based training and event management system for managing, marketing and delivering physical and online courses and events. It provides streamlined event scheduling, online registrations, invoicing and receipting, runs marketing activities, and manages client records and relationships. Arlo has been recognised by many for providing a quality event management platform:


Arlo named in Capterra’s Top 20 Most User-Friendly Event Management Softwares.

Arlo listed in APAC CIO Outlook’s Top 25 Education Tech Providers.

Arlo named in Gartner’s LMS FrontRunners for 2017.

To find out more about how Arlo can help you visit our website or schedule a demonstration.

Save time and grow your operation with Xero integration

August 22, 2017 10:11 am, Published by

Save time & increase efficiency

How much time does your organisation spend trying to manually connect the dots between your contacts, accounts, payments, and events? Arlo’s powerful two-way integration with Xero automates these manual processes, and can halve the time spent updating your accounts manually. Xero integration is one of the many business tools Arlo provides to support the growth and efficiency of training and event organisations. Spend less time connecting dots and focus on growing your training and event operation.

  • Easily reconcile and match payments received to invoices generated from Arlo
  • Track payments and registration approval status
  • Manage Xero accounts and tracking codes
  • Synchronize contact information and keep records up to date

Leverage Arlo’s extensive research and development in the accounting field. Whether you’re an existing Xero customer or not, this deep integration will provide your accounts team the information they need, at the right time, without the need for manual checks and delayed communication.

Find out more about Arlo’s Xero Integration today.

The Gartner LMS FrontRunner award goes to, Arlo!

August 9, 2017 11:57 am, Published by

Software Advice powered by Gartner, recently announced its FrontRunners for Learning Management for 2017. Arlo is pleased to be included in the top tier of the 297 LMSs reviewed.

“FrontRunners quadrants highlight the top software products for North American small businesses. All products in the quadrant are top performers”. LMS solutions were evaluated in terms of capability and value, and those with the top scores made it onto the quadrant. The Quadrant contains 4 sections: Leaders, Masters, Contenders and Pacesetters. Arlo was listed as one of the LMS “Contenders”. See the quadrant below.

“Contenders may focus on a more specialized set of capabilities that are priced at a higher point. This makes them ideal for companies willing to pay more for specific features that meet their unique needs”. For more information on the Gartner study, check out the report. Arlo’s eLearning solution specializes both on Learning Management as well as the coordination and scheduling of training and events.

About Arlo:
Arlo is a cloud based training and event management software designed to promote, sell and deliver courses and events. Arlo automates manual processes and routine tasks by providing simple scheduling, online registration, automatic communication, custom reporting, payments & invoicing. The solution goes further to create competitive advantage for users through, beautiful website integration, marketing tools, a robust CRM, valuable reporting, app integrations… Arlo covers all bases, allowing users to manage their courses and events from creation to delivery.

Arlo’s seamless integration with Moodle LMS provides a complete learning management solution for promoting, selling and delivering face to face, online, self-paced and blended learning. This integration combines the power of Moodle LMS with a complete training management solution including online registrations, payments, invoicing, and a robust CRM. Arlo’s learning management solution allows you to include quizzes, SCORM objects, forums, videos, and other online activities within your training. Get live visibility and reporting on all your registrants in one place with Arlo, this includes last accessed dates, learning progress, payment status, grades, results and contact information. Learn more about the Arlo-Moodle integration.

For more information on how the Arlo solution can help you grow your registrations, get in touch today!

Avoid these Training Pitfalls – Part Three

July 18, 2017 9:35 am, Published by

It’s not only the teaching that matters!

Our experience was far from the seamless experience we help our clients achieve. Having excellent teaching material is not enough to grow your training business. Many organisations forget the check in experience of their registrants. Or more commonly, training organisations do themselves a disservice by disregarding valuable data. The Arlo team recently attended a training course and found both these factors to be lacking.

Checking in registrants

Upon arrival, we were presented with a piece of paper in which we were asked to write our name and initials. There was no enrollment verification and no record of who was attending! This is a big issue for many training providers who use manual processes to record attendance and enter data. The cost of these paper-based processes is immense. They take time, increase the possibility of inaccurate data and offer a poor user experience.

Arlo’s mobile app easily allows presenters to mark attendance or attendees to mark themselves as present. This information is automatically synced back to the registrants record on Arlo’s inbuilt CRM or to your Salesforce CRM with Arlo’s Salesforce integration. The experience is fast, accurate and easy, reducing the time it takes for registrants to check in. Your customer is our customer, our goal is to provide the best customer experience for your registrants.

Using data to create value

Business intelligence is gold! Understanding your target market down to the specific course gives your business valuable insight. This information can help your marketing team generate promotional material that will attract attention. It will help your sales team identify likely prospects. It will help your content team formulate training material that addresses the registrants needs. Finally, it will vastly improve your registrant’s learning experience. Knowledge of what courses they have attended, allows you to provide them with an individualized learning path and encourage them to attend advanced courses to further up skill. By recording registrant information on paper, you are limiting the amount of data you can generate and increase the likelihood of incorrect entry or loss of data.

Arlo’s extensive reporting allows training administrators to report on an individual’s learning. This information could help your clients grow the level of professional acumen within their employees. For professional development and certified course providers, the data that can be captured with Arlo will help you manage professional development points and issuing certification. From a beginners licence for a motorcyclist to professional development for nurses, Arlo’s reporting can show you exactly what is next for your learners.

The benefit of data analysis goes further than managing learning paths and certification. Information on what courses your clients have attended will help you promote other courses which they might be interested in. Arlo’s campaign management tool allows administrators to run targeted campaigns to promote a specific course.

How are you managing checking in and data entry? Save yourself time, money and give your registrants a better first experience. The training company we attended could certainly use some streamlining. Learn more about how Arlo could help you streamline your attendance.

Avoid these Training Pitfalls – Part Two

June 13, 2017 4:41 pm, Published by

Prior to a registrant attending a course there are training pitfalls you must avoid: accurate and timely communication, prerequisite tasks and clear course objectives! To find out more about these read part one of our training experience. Assuming you have these covered, your registrants should arrive on time, with the right knowledge and expectations of course outcomes. However, you can’t stop there! There are a number of pitfalls that need to be avoided on the day of training too. Let us share our experience of a poor training session we attended, with you!

Extra for experts is not just for school homework!

At the training we recently attended, the diverse range in technical ability amongst attendees was evident.

Some learners found the exercises easy while others found it challenging to keep up with.

Because there was no extension work, the advanced learners were left with time on their hands, bored and frustrated. Those who required extra support felt they are consuming everyone else’s time. It is also difficult for the presenter, as they are unable to cater for everyone’s ability.

This could have been managed with a method of teaching called Peer Tutoring.  Advanced Learners could have been asked to teach others consolidating their recent learning and supporting those less able.

Having a range of content differing in difficulty, gives the presenter flexibility to cater to all learners present. Be prepared by having some extra material for faster learners. This material can also double as take home content for those who needed extra support. Good presenters cater for individual needs in content and delivery.

Avoid these pitfalls to improve your training organisation!

May 15, 2017 4:15 pm, Published by

Avoid these training pitfalls

Everyday we help a range of training providers promote, sell and deliver their courses. We have a variety of clients using many different processes, however they all have the same goal, to scale.

A couple of our team recently went to a course for training. What we discovered was an eye-opener, let us share our experience of attending recent training.

Communication before the course is key!

Providing registrants accurate and helpful information before a course is vital to their experience and your success. Upon registering for our course, we received delayed confirmation with inaccurate time details. The course finished considerably earlier then instructed. This left us feeling unsure regarding our registration status prior to the course. It was also an inconvenience for attendees who based their transport on the times originally given. Our expectations weren’t met either as we felt short-changed after finishing early yet still paying a large amount in fees.

With Arlo, registration communication is automated. The information is tailored to the registrant providing accurate details on what, where and when they have registered for. Learn more about Arlo communication.

Attendees to your courses are paying for what you told them they would receive. Providing any less than that is inviting a negative reflection on your business. At the very minimum meet the expectations which your registrants have paid for!

Prerequisites allow increased learning potential

Prior to our course we were casually directed to reading material and exercises to complete for the course. Although we are busy at Arlo, we recognized the importance of completing this to achieve better outsomes. However, it seemed like the casualness of the invite to prepare meant that many in the course did not attempt the prerequisite material. Therefore, a large part of the course was spent catching up on that material. This left other attendees covering already known material. With course fees, travel costs, accommodation and the return on investment expectations this experience left a lot to be desired.

Formally asking registrants to cover some prerequisite material is asking of their time. Although this can seem a burden, most registrants will appreciate the heads up. It shows that you want them to achieve success and learn. This sets the expectation that prerequisite material is required for attendance. It also lessens the chances of some registrants getting bored by covering known information. Do not take for granted the financial and opportunity cost your registrants take to attend your course. With these costs come return on investment expectations, personal growth and knowledge. Not delivering a satisfactory ROI will negatively affect your reputation.

Course outlines and objectives increase expectation and excitement

Until we began the course we could only guess what we would be covering. We expected some information on what we would be achieving for what we were paying and for what our business goals were. Receiving this information would also have increased our motivation. We would have looked into the topics, as well as considered how they were going to be used at Arlo. Produce course outlines and deliver on the expectations you set.

In this article we have covered the pitfalls one can fall into prior to the course. Next month we will examine what not to do on the day of your course! Make sure you read this to increase your chance of success!


Increase traffic and insight with Arlo & Google AdWords

May 15, 2017 4:10 pm, Published by

Adwords & Arlo

Google AdWords can influence the number of people coming to your website significantly. There are many elements needed to be considered: advertising content, bid strategy, keywords, audience targeting, budgeting,.. the list goes on. Google AdWords done right can drive large amounts of traffic to your training or event site. This leads to increased engagement, registrations and ultimately increased revenue.

Arlo and Google AdWords Conversion Tracking

Combining Arlo and Google AdWords is a smart move if you want to be able to see how effectively your ad clicks lead to valuable customer activity, such as website purchases. AdWords conversion tracking allows you to see what happens after someone clicks your ad. This provides valuable insight into:

  • The return on investment for you to prioritize your budget within campaigns, adgroups or ads.
  • Website user behaviour. Which enables you to see what calls to actions are clicked and which need to be adjusted to be clicked more.
  • Which markets result in higher conversions. For example: what devices or countries do most of your conversions come from?

These benefits will improve your marketing to better target new customers and profitable markets!

Setting up Conversion Tracking

Within the Arlo order settings users are able to enable the Google AdWord Conversion Tracking easily. Once you have found the conversion tags you wish to track simply select where you would like to use them and add their ID and label. Find out more about setting up Google AdWords Conversion Tracking.

Arlo in the Top 20 Most User-Friendly Event Management Softwares

April 26, 2017 11:41 am, Published by


Capterra, one of the leading business software review sites recently released its Top 20 Most User-Friendly Event Management Software report for 2017.

“Capterra released a new report to help event professionals find the right software to fit their needs,” said Rachel Wille Senior Product Research Analyst at Capterra, a group that researches event management systems. “The Top 20 Most User-Friendly Event Management Software report lists software vendors on three criteria: usability, customer services offered, and customer reviews. Arlo ranked 9th with a score of 80.”

With over 400 other softwares in competition, Arlo was pleased to be recognised in the Top 10, as the 9th most user friendly Event Management Software. At Arlo we strive to make the event and training managers job easy, by providing a full solution to promote, sell and deliver courses and events. A lot of effort is put into developing friendly user interfaces, simple yet robust usability and quality support.

Arlo Dashboard

Many thanks to all our customers for you honest and helpful feedback. At Arlo we are committed to providing a solution that assists our clients. Feel free to see what our clients have to say about us on our Capterra profile.

To learn more about the Arlo solution have a tour, or try out our 30 day free trial!