Archives

Calculating the Savings

March 27, 2009 9:57 pm, Published by

We had a good review meeting with New Zealand Trade & Enterprise Escalator last week.  They’ve been using LearningSource for nearly 3 months now, having been with us from the start.  One of the key questions asked at the meeting was their estimate on the savings LearningSource is generating through its automation of their processes. 

The figures even surprised us.  Ben Grant (Client Services Manager) estimates that the time savings LearningSource provides equates to a day’s worth of saved administration time each week.  He extrapolated this further and worked out that the cost savings were more than $700 per month.

What’s surprising is that Escalator only run between 8-10 courses each month.  Not bad going considering there are still a number of new features on the way that will reduce their course administration overheads even further.

Quick Statistics

  • Escalator run 8-10 courses per month.
  • Course administrators save the equivalent of one day per week in administration time by using LearningSource (equates to over $700 per month).

New Zealand Trade & Enterprise Escalator

Google Analytics

March 22, 2009 7:29 pm, Published by

Our new website was launched about three weeks ago and we have been doing all we can to get the word out and visits up. Our team were quick to setup the site with Google Analytics. While Google Analytics may be old hat for those in the tech industry, some of the training providers who use our software may not have heard of it.

This is a post for their information – Google Analytics is just brilliant.

It’s amazing the amount of information you can pull from the reporting, from a map of the world illustrating where visitors are coming from, statistics on the average time they spend on your site, right through to how they clicked through to the site in the first instance. You can use this information to understand your website visitors, and to ultimately improve your website content.

Google Analytics Dashboard example

Google Analytics Dashboard example

While the over analytic among us could possibly get too wound up in the detail and end up over analysing the information from just a month’s worth of data, for a new business such as ours (well newly in the open anyway) just being able to see how effective an email is by the number of hits received on the website after it has been sent is invaluable.

The other key statistic we monitor is the total number of unique visitors to our site. At this stage, a key focus for us is building awareness of what we do and spreading the word about our new services. Tracking the total number of specific individuals who visitor our site helps us measure our success.

If you haven’t setup your website on Google Analytics, I would highly recommend you do. It’s a really easy thing to do – if you have any problems feel free to contact us for some friendly advice.

And the best thing about Google analytics? It’s Free!

Keeping everyone informed when details change

March 21, 2009 11:36 pm, Published by

Customer feedback has time and again highlighted areas where automating services can make a big difference to training providers. In a nice case of the user being involved in the design of a product, LearningSource customers identify problem areas and then we use our design and technical knowledge to come up with the most user friendly solution.

A key ‘pain point’ highlighted to us by training organisations is keeping everyone informed when details of a course change. For example, updating the presenters, attendees, and venue contacts when the course venue is changes. In most cases this involves manually creating and sending emails to each individual involved which can be a significant inefficiency.  A new feature just released addresses this ‘pain point’. Now when an administrator changes the details of a course, the venue, the presenter, or the date, LearningSource automatically sends an email to everyone involved informing them of the change.

We thought hard about the best way to ensure the changes were obvious and that they’d be noticed by the recipient – to this end we’ve designed the notifications so that they clearly illustrates the specific details which have changed. Check out the images below as an example. See how the old information is crossed out and the new details highlighted in red.

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We’ve had some really positive feedback about this new feature from existing customers, what previously took them a significant amount of time writing and sending emails, making phone calls etc, is now just a click of a button.

Automatically builds your client database

March 10, 2009 10:18 pm, Published by

One of the benefit of web-based software, when compared to old fashioned installed software, is the ability for us to roll out new features quickly without worrying about users having to install new versions or update multiple machines. This benefit results in us being very nimble when it comes to responding to customer feedback and requests and helps in our aim to make the lives of training providers as easily as we possibly can.

A good example of this in action is with a new feature we have recently released. This feature sees all information entered during the registration process on the website automatically used to populate the LearningSource client database. For example, a new organisation record is created with the details provided during the registration process. Likewise, a new contact is created from the details provided from each course attendee registration. From there, any future purchases are tracked against the same organisation, and all future course registrations are tracked against the respective contact.  

The functionality is proving to be a success with our current customers. What used to be a time consuming process of manually entering new client information into their database is now fully automated. LearningSource is also capturing more information than they previously recorded, such as capturing and storing a record of courses each individual has completed.

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The information about past clients is a valuable asset for all businesses.  LearningSource is committed to giving training providers all the tools they need to not only capture of this information, but also use it to better manage and develop client relationships.  It’s all part of our focus to integrate important Customer Relationship Management (CRM) functionality training providers require within the LearningSource solution.