Our new website was launched about three weeks ago and we have been doing all we can to get the word out and visits up. Our team were quick to setup the site with Google Analytics. While Google Analytics may be old hat for those in the tech industry, some of the training providers who use our software may not have heard of it.
This is a post for their information – Google Analytics is just brilliant.
It’s amazing the amount of information you can pull from the reporting, from a map of the world illustrating where visitors are coming from, statistics on the average time they spend on your site, right through to how they clicked through to the site in the first instance. You can use this information to understand your website visitors, and to ultimately improve your website content.
Google Analytics Dashboard example
While the over analytic among us could possibly get too wound up in the detail and end up over analysing the information from just a month’s worth of data, for a new business such as ours (well newly in the open anyway) just being able to see how effective an email is by the number of hits received on the website after it has been sent is invaluable.
The other key statistic we monitor is the total number of unique visitors to our site. At this stage, a key focus for us is building awareness of what we do and spreading the word about our new services. Tracking the total number of specific individuals who visitor our site helps us measure our success.
And the best thing about Google analytics? It’s Free!