One of the things you’ll here software as a service (SaaS) companies talk about is “the ecosystem” – for those outside of software circles, the ecosystem is all about companies setting up software businesses that leverage another software product. Symbiosis is the key word here…
Our latest customer is a great example of this, all the more so because LearningSource is powering the ecosystem. Xero is an awesome Kiwi company that is building the world’s easiest online accounting application. Part of their strategy is to enable third parties, such as Bookkeeping and Beyond, Xuru, and Aspire Solutions to run training services for Xero customers. In doing so, they are building an ecosystem (that word again) of separate but symbiotic businesses.
This is a doubly smart strategy because it both eases the on-ramp for Xero customers, and also enables the training partner themselves to derive revenue from the services delivered.
Xero training partners are able to promote their courses through the Training & Events section on Xero’s website. A visitor is able to view all courses available, the details of each, and then if they decide to register for a course, they are passed directly through to the partner’s own website.
As with our other customers, Xero was attracted to LearningSource in part because of it’s ability to provide a seamless and totally customised solution that complies with their other branding, formatting etc – as you’ll see below, the Xero Training & Events portal is completely integrated within Xero’s website – users don’t even release that when they are viewing this section of Xero’s website, they are in fact viewing LearningSource. You can read more about LearningSource’s website integration feature on our own website.
View Xero’s Training & Event portal.
This ecosystem attribute is really exciting, both because it shows just how much value there is from a business perspective in the network but also because it opens up an entire host of possibilities around building learning networks where different training platforms are able to talk to each other… but that’s a concept for another post. For now we’ll sign off with a big welcome and thank you to the Xero training team.